I joined the7stars in October 2016 in a role that combines the disciplines of Media Planning and Buying as well as client facing duties in Account Management, working in the team that looks after the i newspaper (Johnston Press), Suzuki, Current Account Switch Service, Hoseasons, Superbreak, LateRooms and Gumtree.
As part of an internal creative project team, I make use of my prior experience with the writing, Final Cut and the Adobe Creative Suite for a range of internal and external communications including video content and campaign visualisations for clients such as Nintendo, Discovery Networks and Warner Music, and data driven responses for client pitches and new business.
As part of the Week of the Stars team, I contribute to the external marketing and PR of the agency – rounding up the working week, campaigns and fun parties, activities and adventures the7stars team has been involved in personally and professionally. As part of What's Hot, I help look after the agency's external PR and communications dealing with industry commentary.
the7stars is one of The Sunday Times' Top 100 Companies to Work For (2012-2017), the London Stock Exchanges 1000 Companies to Inspire Britain (2017), and both Campaign and MediaWeek's 2015 Media Agency of the Year.
One of my main clients is Johnston Press, and in particular their national press publication the i newspaper. I have worked on the account since pitch and appointment at the7stars, predominantly focussing on out-of-home, social, press and B2B activations, as well as helping put together a TV sponsorship of characters on TV station Dave, and reporting on its success to the CEO and FD of Johnston Press, and the Editor of the newspaper. For this first campaign, we worked with Atomic London in producing a series of topical, responsive idents featuring the i mascot as Kim Jong-Un, Donald Trump, and Damien Hirst created through puppetry.
Most recently, alongside creative agency Atomic London, I have been charged with spearheading a guerrilla out-of-home and digital campaign around the 2017 snap general election. Working closely in tandem with the client, editorial and Atomic London we conceived a series of satirical political posters for the leaders of the major political parties, each playing on a particular policy, mishap or political faux pas.
The short, responsive and guerrilla campaign was featured in Campaign three times (including their rundown of the best 2017 election ads), as well as The Drum, Creative Brief and AIGA's Eye on Design, catching attention through its disruptive, timely media strategy which involved fly-posting around major cities, alongside social and programmatic support, and digital out-of-home takeovers in a mile radius of Parliament.
I work across the Suzuki cars and motorbikes accounts, predominantly looking after regional and trade press, outdoor and radio in the UK and Republic of Ireland, as well as assisting in the planning and delivery of multimedia partnerships with ITV and Channel 4.
I also work across Japanese-American FMCG healthcare company Mentholatum's brands, such asL Deep Heat, Deep Freeze, Rollerball, Deep Relief, Regenovex and Dual Sport. I take particular interest in activating partnerships alongside press, digital and tactical OOH activations.
Current Account Switch Service
Recently, we've helped British holiday brand Superbreak with their rebrand and repositioning as a short, high-end package holiday brand for British and European experiences, including hotel, flights, rail, theatre, museums, concerts and more.
With Wyndham's holiday brand, Hoseaons I predominantly work on segmentation, and planning and buying media to reach and build affinity with key, niche audiences for high-end park, lodge, boating and city staycations in the UK.